A blurry photo of a treeline with an orange smoky sky from a nearby wildfire

Perch Sensing

Revolutionizing Wildfire Prevention

Revolutionizing Wildfire Prevention

Revolutionizing Wildfire Prevention

A laptop with a dark mode data analytics platform mockup

A proactive, data-driven approach to safeguard neighborhoods against devastating fires.

This platform continuously analyzes housing and community data to pinpoint the highest-risk areas and recommend targeted fortification strategies. Perch Sensing reduces liability, lowers disaster response costs, and helps ensure safer, more resilient communities.

This platform continuously analyzes housing and community data to pinpoint the highest-risk areas and recommend targeted fortification strategies. Perch Sensing reduces liability, lowers disaster response costs, and helps ensure safer, more resilient communities.

This platform continuously analyzes housing and community data to pinpoint the highest-risk areas and recommend targeted fortification strategies. Perch Sensing reduces liability, lowers disaster response costs, and helps ensure safer, more resilient communities.

Client

Client

Client

Perch Sensing

Perch Sensing

Perch Sensing

Services

Services

Services

User Development
Product Design

User Development
Product Design

User Development
Product Design

Tools

Tools

Tools

Figma

Penpot

Figma

Penpot

Figma

Penpot

Date

Date

Date

June 2024 – present

June 2024 – present

June 2024 – present

MY ROLE

As the lead product designer at Perch, I owned the end-to-end design process, collaborating closely with our small, cross-functional team of engineers, marketers, and developers. Leveraging insights from previously conducted user interviews, I shaped user personas, defined product features, and crafted the overall software design to align with user needs and business goals.

As the lead product designer at Perch, I owned the end-to-end design process, collaborating closely with our small, cross-functional team of engineers, marketers, and developers. Leveraging insights from previously conducted user interviews, I shaped user personas, defined product features, and crafted the overall software design to align with user needs and business goals.

As the lead product designer at Perch, I owned the end-to-end design process, collaborating closely with our small, cross-functional team of engineers, marketers, and developers. Leveraging insights from previously conducted user interviews, I shaped user personas, defined product features, and crafted the overall software design to align with user needs and business goals.

The Problem

The Problem

The Problem

Wildfires are becoming more severe.
Insurance policies are being cancelled.

Wildfires in California and worldwide are becoming more frequent and severe due to climate change and shifts in land management practices. Because of this, residents living in the Wildland Urban Interface (WUI) are facing the increasing dangers of catastrophic wildfires daily. At the same time, homeowners in California are being dropped from their insurance plans due to high wildfire risk—by zip code rather than individual property assessment.

How can we offer residents, HOAs, and their local fire agencies the tools needed to protect their homes and communities? And, can we provide the data needed to convince insurance companies that these properties are once again insurable?

Visit Perch Sensing's website perchsensing.com for more information.

This project contains sensitive information—please contact me directly for more details!

This project contains sensitive information—please contact me directly for more details!

This project contains sensitive information—please contact me directly for more details!